AppsFlyer:‘Hyper casual’游戏正在推动应用内广告
Mobile attribution and marketing analytics firm AppsFlyer has released a new report highlighting 的 opportunity 对于 in-app advertising driven by 的 growth of "hyper casual" gaming.
超级休闲 games are defined as offering instant but highly engaging tap-to-play gameplay. Basically, 的 kind of games you often see people playing one-handed on packed trains around 的 world.
According to AppsFlyer, 的se games now have 的 highest number of installs on average in 50...